How will the current economic troubles affect the Assemblies of God? According to common wisdom, economic downturns bring spiritual upturns. As the theory goes, when people discover they cannot be self-sufficient, they look for spiritual solutions to their problems.
But is this really the case? History reveals that the Assemblies of God grew significantly during the Great Depression of the 1930s, but its growth was a deviation from the norm. Most churches suffered great setbacks. What really happened during the Great Depression? What lessons can this history provide for the Assemblies of God of the twenty-first century?
Mainline Decline
The Great Depression of the 1930s devastated many segments of American Christianity. Historian Mark Noll noted that mainline Protestants not only faced economic uncertainties, but also theological uncertainties as liberal theology had begun to replace historic Christian beliefs. Many mainline congregations, schools, and ministries had to close or drastically cut back. Their institutions, funded by endowments that disappeared with the Wall Street crash, were running off the fumes of the past.
However, there was a noticeable exception to the decline of religious institutions in the 1930s: evangelical and Pentecostal churches made significant gains. According to Noll, these “sectarian” churches “knew better how to redeem the times.”
Pentecostal Growth
In September 1929, the AG reported 1,612 churches with 91,981 members in the US. By 1944, this tally increased to 5,055 churches with 227,349 members. During that 15-year period, the number of AG churches tripled and membership almost tripled.
This growth didn’t happen by accident. Our forefathers and foremothers during the Great Depression laid a foundation for the expansion of the Assemblies of God, often at a tremendous cost. Of today’s seven largest AG colleges and universities, four were started during the Great Depression: North Central University (1930); Northwest University (1934); Southeastern University (1935); and Valley Forge Christian College (1939).
- Myer Pearlman was a prolific writer during the Great Depression.
It was during these hard times that AG scholarship blossomed. Myer Pearlman (1898-1943), P. C. Nelson (1868-1942), and E. S. Williams (1885-1981) wrote many of their influential theological books in the midst of the Great Depression. Pearlman and Nelson literally worked themselves to death, their health breaking under the strain of constant writing, teaching, and preaching.
The AG’s foreign missions enterprise was centralized and strengthened during the Depression. This change encouraged coordination of efforts and accountability. The AG published its first Missionary Manual in 1931 and in 1933 the AG began providing funding for a missions staff at Headquarters. While the Great Depression made finances tight, in 1933 the Foreign Missions Department trumpeted that it did not have to recall any missionaries because of shortage of funds. Indeed, from 1930 to 1939, AG world missions giving increased by 47 percent, the number of world missionaries increased by 25 percent, and the constituency outside the US increased by 132 percent. When other denominations were retreating, the AG was making significant advances in missions.
While Pentecostals decried the Social Gospel movement, which they viewed as caring for physical needs while neglecting spiritual needs, many churches strove to evangelize in both word and deed. One of the best-known churches engaged in social outreach during the Depression was Pentecostal — Angelus Temple, the Los Angeles congregation founded by Aimee Semple McPherson. The congregation operated numerous soup kitchens and free clinics in the 1930s. Countless smaller storefront rescue missions dotted the Pentecostal landscape of that era.
Large-scale population migrations forced by the economic upheaval of the 1930s resulted in the unplanned evangelization of new regions. Pentecostals who left the Midwest during the Dustbowl established numerous Assemblies of God, Pentecostal Holiness, and Pentecostal Church of God congregations in the western states. African-American Pentecostals from the rural South migrated to northern cities and started Church of God in Christ congregations in almost every major city. Hundreds of thousands of migrant workers in the U.S. returned to Mexico, including many new Pentecostal believers who, in effect, became indigenous missionaries to their homeland. In the providence of God, the painful social dislocation of the 1930s helped bring about the rapid spread of Pentecostalism. Like pollen scattered by a strong wind, Pentecostal refugees planted churches wherever they happened to land.
In raw economic terms, an economic downturn offers a great opportunity for churches to expand their base. Finances will be tight in the meantime, but once the economy turns around, the churches will be much better off than they had been previously, with a larger and more committed membership.
Despair or Desperation?
Some Pentecostals actually seemed to celebrate the challenges of the Depression. The monthly magazine of The Stone Church (an AG congregation in Chicago) published this editorial note: “Our chief difficulty is that we have been bitten by the luxury bug. Nations can stand almost any adversity better than that of the debilitating, enervating, calamity of prosperity. The Word of God declares that, ‘In prosperity the destroyer shall come’” (Job 15:21). One can almost hear the writer saying, “Bring it on, financial struggles will only make us stronger.”
- C. M. Ward and his wife, Dorothy, were married just after the stock market crashed in 1929.
C. M. Ward, the voice of the Revivaltime radio broadcast from 1953 to 1978, echoed this sentiment. He and his fiancée, Dorothy, set their wedding date for Christmas Day, 1929. Of course, one month before their wedding, the stock market crashed and the Great Depression began. Ward couldn’t afford to buy a wedding ring, much less presents, for their first Christmas. He later learned that times of deprivation like this birthed one of two things: either despair or desperation. Despair caused people to simply give up, but desperation spurred people to work hard and be creative.
Need for Vision
Churches, however, are not guaranteed to grow during bad times. Indeed, AG evangelist Christine Kerr Peirce observed in 1935, “Instead of the depression driving people to God, there has developed an apathy and indifference which has not characterized previous periods of distress, when men have turned to God for help.”
Peirce’s lament for the church in 1935 could easily describe the condition of the American church in 2009: “Our modern methods are fast wearing out. That which a few years ago attracted the great crowds, attracts them no more. We have worn out every spectacular appeal we could make and while a few are reached here and there, yet the truth stares us plainly in the face that nowhere are we doing more than just scratching the surface, in comparison with the great number of unchurched and unsaved that should be reached.”
Why was the church in such a state of spiritual stupor? According to Peirce, “The backslidden, apathetic, lethargic condition of the pew today is due largely to the fact that this work [evangelism] has been left in the hands of the pulpit.” Instead, she averred, every Christian is called to be a witness.
How can the church remedy this problem? Peirce dismissed the idea that the church needs methods that are even “more spectacular.” Instead, she propounded, “The need of the present moment is Men and Women of Vision!” Christians first “must see God Himself,” and then must have a “vision of others.” She elaborated, “A true vision of the lost world will prostrate us on our face with a burden of intercession.”
According to Peirce, then, the visionary church must be worshipful and missional. While Peirce’s critique was aimed at the American church in general, she recognized that Assemblies of God members could very easily lose their vision and replace their passion for God and for souls with a reliance on modern methods. However, visionary Assemblies of God leaders viewed the economic crisis as an opportunity, leading the Fellowship to engage in ardent prayer and great personal sacrifice to advance a cause that was much bigger than any one person.
Seize the Moment
The history of the Assemblies of God illustrates the Fellowship’s compelling vision of world evangelization through voluntary cooperation to accomplish what individual Pentecostal believers or churches could not do alone. Hopefully, these testimonies will encourage readers to likewise see the current economic turmoil as an opportunity to reassess priorities, to love those who are hurting, and to lay a broader foundation for the future of the Assemblies of God. Even as we look back at the heroes of the faith who grabbed hold of big ideas and sacrificed greatly to bring them to fruition, I pray that we, the inheritors of this legacy, will seize this moment and invest in the future of our faith.
To learn more about the history of the Assemblies of God, visit the Flower Pentecostal Heritage Center’s Web site.
Written by Flower Pentecostal Heritage Center Director Darrin J. Rodgers, this editorial was published in the 2009 Assemblies of God Heritage magazine.
By Darrin J. Rodgers
Flower Pentecostal Heritage Center 